In 2023, Brazil recorded the opening of 859,000 micro and small businesses, which equals an average of 2,300 new businesses of this size per day, according to a survey by Sebrae.
With so many options, marketing strategies become essential for companies that want to stand out in their sectors. To achieve this, they invest in a striking visual identity, strategic online presence, and effective advertisements. In addition, they seek structured partnerships and physical advertising, such as billboards.
Regardless of the advertising method chosen, all brands have a common goal: to increase the profitability of their actions through ROI. To achieve this goal, a well-structured plan is needed, focused on ensuring the best possible return.
Want to understand how brand protection can boost your company's ROI? Keep reading!
After all, what is ROI?
ROI stands for "return on investments." This indicator is crucial for advertising campaigns as it allows the analysis of results and the effectiveness of a marketing action.
The calculation of ROI is simple: subtract the profit gained from the costs of the action and divide the result by the total costs. However, it is important to consider all expenses, whether human, technological, or financial.
In practice, this allows you to compare the different results obtained and prioritize the most advantageous moves for your business.
For example, if R$10,000 was invested in an advertising campaign and the final revenue was R$20,000, the ROI is 100%.
This result is good, but are there ways to enhance it?
If your brand is not being protected and monitored, the ROI of your campaigns may be compromised. Unfair practices such as lead diversion, increased fraud, and other irregularities can steal a significant part of your company's profits and credibility.
To increase your company's profits, investing in brand protection is one of the strategic paths to follow. But how do these concepts combine?
Understand in the next section!
How Branddi works to protect your brand?
Brand protection involves a set of strategies and measures to preserve a brand's identity and reputation on the internet. As business operations expand into the online environment, brands are exposed to various threats to their intellectual property.
Digital protection focuses on mitigating these risks, ensuring that the company's image, products, and services remain authentic, reliable, and respected in the eyes of consumers and the market in general.
How Branddi works to protect your brand
To combat unfair practices in the digital space, Branddi offers a range of actions to defend your online domain and credibility. This includes:
Do as our clients do and increase the revenue of your campaigns with Branddi, reducing your CPC by up to 70%.
Contact our sales team and protect your brand's digital presence!
Ready to shield your brand?
Don't let your customers fall into the clutches of competitors, scammers, and exploiters.